About Us

Blueprint is an umbrella of brands curating urban culture. Blueprint manages "Smackaz On Payroll" -  a Hip-Hop/Rap & Trap Music Label,  "Crown305" - a  designer for fashion apparel custom merchandise and products  "Econami" - an entertainment blog tailored for modern pop culture. Blueprint  is a full-service music label founded in Miami Florida. February 2014 by DeCarlo Serrano, also known as the artist Carlito Black The company provides management, production, marketing, branding, publishing event coordination and business strategy consultations.

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