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About Us

Blueprint is an umbrella of brands curating urban culture. Blueprint manages "Smackaz On Payroll" -  a Hip-Hop/Rap & Trap Music Label,  "Crown305" - a  designer for fashion apparel custom merchandise and products  "Econami" - an entertainment blog tailored for modern pop culture. Blueprint  is a full-service music label founded in Miami Florida. February 2014 by DeCarlo Serrano, also known as the artist Carlito Black The company provides management, production, marketing, branding, publishing event coordination and business strategy consultations.


It is our mission to cultural influence and dominant the entertainment landscape as a fully independent force in the industry. We strive towards record-breaking success through unorthodox approaches and  superior quality. 

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